RFK Jr.’s Dietary Guidelines Shake Up CPG-Land Summary The newly revised U.S. Dietary Guidelines announced by Health Secretary Robert F. Kennedy Jr. mark a profound reset for the food system, elevating whole foods, protein, and nutrient density while pushing added Read more…
Summary Colostrum may be nature’s first functional food, but it’s rapidly becoming one of today’s most compelling clean-label opportunities. Packed with immunoglobulins, lactoferrin, growth factors, and gut-supporting peptides, bovine colostrum sits at the intersection of immunity, performance, and digestive health, Read more…
… and How it’s Building a Bridge to the Kroger Network Summary The “better-for-you” movement is reshaping retail, and Target has emerged as its most powerful mainstream champion. In Target’s Rise as a Leader in Better-for-You Products, Icon Foods explores how Read more…
How Icon Foods Fibers Align with the Low-FODMAP Standard: Introduction: The Rise of the “Digestive Wellness” Formulator Summary Digestive wellness is no longer a niche. It’s a design challenge. In Formulating for Digestive Comfort, Icon Foods explores how smart fiber selection Read more…
Summary Tagatose vs. Allulose: A Comparative Analysis for Food and Beverage Formulators dives into two of the most promising rare sugars shaping the future of better-for-you formulation. Both deliver sugar-like sweetness with dramatically fewer calories and minimal glycemic impact, but when Read more…
Summary Smart Cookies: Reformulating the Future of School Snacks explores how tightening USDA nutrition standards and rising parent expectations are reshaping the school snack landscape, creating a powerful opportunity for high-protein, low-sugar treats that kids actually love. As added sugar limits Read more…
Where Sweet Innovation Meets a Clean-Label, Without Aftertaste! Summary SteviaSweet™ from Icon Foods represents a full-spectrum approach to stevia, giving formulators precision control over sweetness, flavor, and performance without compromising clean-label goals. From classic Rebaudioside A options to next-generation glycosides Read more…
Making the Most of SteviaSweet™ RA60 through RA99 Summary Not all stevia is created equal, and Reb A purity matters more than most formulators realize. In The RA Rundown, Icon Foods breaks down the practical, real-world differences between SteviaSweet™ RA60 through Read more…
Why 4 to 5 Grams of Sugar is the New “No Added Sugar” in Better-For-You Beverages and Snacks Summary The pursuit of zero sugar has pushed many brands into a sensory corner, creating beverages and snacks that check regulatory boxes Read more…
Summary Soluble corn fiber and soluble tapioca fiber each bring functional and nutritional strengths to modern formulation, but tapioca continues to outpace corn on nearly every front. Sourced from non-GMO cassava and boasting fiber content above 90 percent, tapioca delivers Read more…